Terms & Conditions

1. Introduction & Acceptance

1.1. These Terms & Conditions ("Terms") govern your use of Once Upon a Me ("the Service"), operated through our website at onceuponame.ai and our mobile application (collectively, "the Platform"). By creating an account, you agree to be bound by these Terms in full.

1.2. You must be at least 18 years of age to create an account and use the Service. By registering, you confirm that you are 18 or older and that you have the legal capacity to enter into this agreement.

1.3. Where the Service is used to create content for or about a child, the parent or legal guardian who holds the account accepts these Terms on behalf of that child. Children do not create accounts or directly interact with the Platform.

1.4. We may update these Terms from time to time. Material changes will be communicated via email or in-app notification. Continued use of the Service after changes take effect constitutes acceptance of the updated Terms.

2. Service Description

2.1. Once Upon a Me is a platform that enables parents to create personalised, AI-generated storybooks featuring their children as the main characters.

2.2. The Service is parent-operated. Parents create accounts, manage child profiles, configure story preferences, and initiate story generation. Children are the beneficiaries of the content but do not operate the Service themselves.

2.3. The Platform supports a household model, allowing multiple parents or guardians to share access to the same set of child profiles and stories within a single household.

2.4. Stories are generated using artificial intelligence services, including AI text generation for story writing, AI image generation for illustrations and character avatars, and AI planning for story structure.

3. Account Registration

3.1. Each parent or guardian must register their own account using a valid email address and a secure password. You may also register using supported third-party authentication providers.

3.2. Upon registration, a household is automatically created for your account. You become the "primary" member of that household with full administrative privileges.

3.3. Additional parents or guardians may join your household using your unique invite code. Members who join an existing household receive "member" privileges, which include the ability to create stories and manage child profiles but exclude billing and household administration.

3.4. You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account. You must notify us immediately if you suspect any unauthorised access.

3.5. You may not create multiple accounts for the same individual, share your credentials with third parties, or allow others to use your account without proper household membership.

4. Age Requirements

4.1. The Service is designed for use by parents and legal guardians aged 18 and over. Account creation requires that you are at least 18 years old.

4.2. Children are data subjects within the Service, not users. They do not create accounts, log in, or interact with the Platform directly. All interactions with the Service are performed by the parent or guardian on the child's behalf.

4.3. By creating a child profile, you confirm that you are the parent or legal guardian of the child, or that you have obtained appropriate consent from the child's parent or legal guardian to include them in the Service.

5. Child Profiles

5.1. Parents create and manage child profiles within their household. A profile includes the child's first name, age, gender, and optional interests that help personalise story content.

5.2. Each child profile includes content controls that allow parents to customise the storytelling experience. These controls include the ability to exclude specific themes, enable bedtime mode for calmer stories, set maximum story length, and specify preferred values or life lessons.

5.3. The friend feature allows children to be included in each other's stories via unique friend codes. By sharing your child's friend code, you consent to their profile information (first name, age, and avatar) being used in stories generated by the friend's parent. You may remove friendships at any time.

5.4. All child profiles within a household are visible to every member of that household.

6. Photo Upload Terms

6.1. Parents may upload photographs of their child to generate a personalised character avatar. By uploading photos, you warrant that you are the parent or legal guardian of the child depicted, or that you have obtained explicit consent from the child's parent or legal guardian to upload their likeness.

6.2. Uploaded photographs are used solely for the purpose of generating a character avatar. They are not used for any other purpose, including but not limited to advertising, marketing, training AI models, or sharing with third parties beyond the avatar generation processor.

6.3. Once you accept a generated avatar, your uploaded photographs enter a 24-hour deletion grace period. During this period, you may choose to regenerate the avatar, which reactivates the photos temporarily.

6.4. After the 24-hour grace period, photographs are permanently deleted from both our database and our content delivery network. This deletion is irreversible.

6.5. You may request immediate deletion of uploaded photographs at any time by contacting support@onceuponame.ai.

6.6. While we strive for high-quality avatar generation, we do not guarantee an exact likeness of the child. The avatar is a stylised, illustrated representation and may differ from the photographs provided.

7. AI-Generated Content

7.1. All story text, illustrations, and character avatars are generated using artificial intelligence. As such, the content may contain stylistic variations, minor inconsistencies, or imperfections inherent to AI-generated material.

7.2. We do not guarantee the accuracy, completeness, or suitability of AI-generated content for any specific purpose. Parents should review all generated stories before sharing them with children.

7.3. AI-generated stories are intended for personal, non-commercial use only. You may read, print, and share stories within your family, but you may not sell, distribute, or commercially exploit the generated content without our prior written consent.

7.4. You retain ownership of the personalised stories generated for your children for personal use. We retain all rights necessary to provide, improve, and maintain the Service, including the right to use anonymised, aggregated data to improve our AI systems.

8. Payments & Subscriptions

8.1. The Service offers the following pricing tiers (prices may vary by region):

• Single Story: approximately £6.99 per story
• Adventure Pack: approximately £18.99 per month (subscription)
• Physical Book: approximately £34.99 per book (coming soon)

8.2. Payments on the web are processed through Stripe. In-app purchases and subscriptions on mobile devices are processed through RevenueCat and the respective app store (Apple App Store or Google Play Store).

8.3. Subscriptions renew automatically at the end of each billing period unless cancelled before the renewal date. You may cancel your subscription at any time through your account settings or via the relevant app store.

8.4. Refunds for web purchases are handled in accordance with applicable consumer protection laws. Refunds for in-app purchases are subject to the policies of the relevant app store (Apple or Google).

8.5. We reserve the right to change pricing at any time. Active subscribers will be notified of price changes at least 30 days before they take effect.

9. Physical Books

9.1. We plan to offer printed, hardcover A4-format physical books of your generated stories. This feature is currently under development and will be available soon.

9.2. Physical book pricing is approximately £34.99 per book and includes production and standard delivery. Pricing may vary by region and delivery destination.

9.3. Physical books are produced and fulfilled by our printing partner, Prodigi. Production timelines, delivery estimates, and returns policies will be communicated at the time of order.

9.4. Physical books are produced on-demand and personalised to your child. As such, returns and refunds may be limited to cases involving print defects or delivery damage, in accordance with applicable consumer protection laws.

10. Acceptable Use

10.1. You agree to use the Service only for its intended purpose: creating personalised storybooks for children within your household or friendship circle.

10.2. You must not:

• Attempt to generate content that is inappropriate, harmful, offensive, or illegal
• Upload photographs of individuals without proper consent or legal authority
• Use the Service to harass, bully, or harm any individual
• Share your account credentials with unauthorised parties
• Attempt to reverse-engineer, decompile, or extract source code from the Platform
• Use automated tools, bots, or scripts to access the Service
• Interfere with the operation of the Service or its underlying infrastructure
• Circumvent content controls, safety measures, or access restrictions

10.3. We reserve the right to suspend or terminate accounts that violate these acceptable use terms, with or without prior notice.

11. Intellectual Property

11.1. The Once Upon a Me platform, including its design, branding, technology, AI systems, and underlying code, is the intellectual property of Once Upon a Me and is protected by applicable copyright, trademark, and other intellectual property laws.

11.2. You retain all rights to photographs you upload. We do not claim ownership of your photos and use them solely for the purpose described in Section 6.

11.3. You are granted a personal, non-exclusive, non-transferable licence to use the AI-generated stories and illustrations created through the Service for personal, non-commercial purposes.

11.4. You may not reproduce, distribute, or create derivative works based on the Platform itself, its branding, or its technology.

12. Disclaimers

12.1. The Service is provided on an "as is" and "as available" basis. We make no warranties, express or implied, regarding the Service's availability, reliability, or fitness for a particular purpose.

12.2. While we employ content controls and safety measures, we cannot guarantee that AI-generated content will be free from errors, inconsistencies, or content that may not align perfectly with your expectations. We recommend that parents review all generated stories before sharing them with children.

12.3. To the maximum extent permitted by law, our total liability arising from or related to your use of the Service shall not exceed the amount you have paid to us in the twelve (12) months preceding the claim.

12.4. We shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of data, revenue, or profits, arising from your use of or inability to use the Service.

12.5. Nothing in these Terms excludes or limits our liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited by applicable law.

13. Termination

13.1. We may suspend or terminate your account at any time if you breach these Terms, engage in conduct that we reasonably believe is harmful to the Service or other users, or if required by law.

13.2. You may delete your account at any time by contacting support@onceuponame.ai. Upon account deletion, we will remove your personal data in accordance with our Privacy Policy.

13.3. Upon termination, your right to use the Service ceases immediately. Sections of these Terms that by their nature should survive termination (including Intellectual Property, Disclaimers, Limitation of Liability, and Governing Law) will remain in effect.

13.4. If your account is part of a household, termination of your individual account does not affect the accounts of other household members. Stories and child profiles created by your household remain accessible to remaining members.

14. Governing Law

14.1. These Terms are governed by and construed in accordance with the laws of England and Wales.

14.2. Any disputes arising under or in connection with these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales, without prejudice to any mandatory consumer protection rights that may apply in your country of residence.

15. Contact

15.1. If you have any questions, concerns, or complaints about these Terms or the Service, please contact us at: